Hunch Voice: Playbook | 3 ways to personalize ads during the holiday season

Hunch Voice: This time from Hunch

This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we’re showing you 3 cases to help in personalizing your ads for the holiday shopping season.

In 2022, shoppers became smarter about how they spend. So, the biggest challenge for performance marketers this season is executing campaigns that will convince consumers that buying some product is actually a smart choice.

According to Tinuiti’s last study, 63% of a brand’s performance lift from social advertising is attributed to quality creatives. Therefore, the ultimate driver of every campaign’s success is relevant creative.

For better understanding, take a look at the presentation slides.

3 holiday cases

Since we know you’re preparing to pitch the holiday campaign idea to the brand you're working with, we prepared 3 cases that can help you find a winning strategy for both your Q4 efforts:

  • Case #1: Localized ads - The best solution for brands with different delivery areas. Your client delivers its products all over the country or even operates in multiple regions, and you’re looking for the best way to make its ads relevant. The key solution for creative relevance, in this case, is localization.
  • Case #2 Creative contextualization - The client you are working for has thousands of products to sell for this holiday season. That means that you have thousands of products to advertise, and each one needs to have its own showcase. You cannot just use another template for your dynamic ads, but need to make the creative relevant by using unique information about the audience you advertise for.
  • Case #3 On-brand omnichannel campaigns - In this moment when everyone advertises, a major challenge is to make your brand recognizable. What you will need to do so is omnipresence on different channels such as TikTok, Instagram, Facebook or Snapchat. That means creating dozens of on-brand templates in various formats.

Forget about working on holidays, and let Hunch do the rest

The Hunch platform can help you deliver all three strategies without spending your holidays working. Combining creative automation and dynamic creative, Hunch automates every stage of advertising. You can leverage the platform to set localized campaigns or pull live data from the product feed to implement it in your live campaign, and then make your creatives in the Hunch Creative Studio.

👉 Next Steps

Bring the modern age online shopping experience. Leveraging the Hunch platform will help you avoid working day and night during the Black Friday hype. You could book a holiday without fear during this time.

Supercharge your holiday campaigns with Hunch Dynamic personalization!

Interested in learning how Hunch helps you to do so? Book a demo and see us in action!