Hunch Voice: Heroes | Delivering high-converting video ads with FEEDBACK
Hunch Voice: This time from Hunch
Welcome to the Hunch Voice Heroes with Ema Moljevic, our Product Marketing Manager, where we bring you the heroes of our being - our partners. This episode’s hero is Albert Moreno, CEO at FEEDB<CK, a Spanish creative production agency focused on scalable production of digital content. You’ll hear the success behind one of their clients, a fresh food retailer focused on high-end groceries, which needed to optimize online promotions for their business.
- What challenges were FEEDB<CK facing and what motivated them to solve them?
- What was the creative strategy behind their client's case and how did they approach it?
- How did the partnership impact FEEDB<CK's marketing strategy?
- How does FEEDB<CK use Hunch’s product, and what do they think of the process?
- What have they learned from using DCO on Social?
FEEDB<CK are a leading creative digital production agency from Barcelona, specialized in optimizing and adapting marketing campaigns to any channel, market, and format.
Their client, Ametller – a fresh food retailer focused on high-end groceries, needed to optimize online promotions for their business. Ametller is a traditional retailer who realized this need and reached out to Feedback who knew Hunch had just the solution for them.
Ametller has been FEEDB<CK's first full DCO project experience, where they've led everything from defining the strategy to implementation and optimization. See how they made their client win on Social with a personalized approach at scale using DCO.
For better understanding, take a look at the presentation slides.
FEEDB<CK's results, so far:
- 2000 personalized ads
- 58% ROAS uplift
- 30% drop in CPA
- Better conversion rates
- Massive purchases
- Increased ad relevance and performance
Partnering with Hunch allowed FEEDB<CK to deliver a high-converting performance video ad campaign which was scalable. Hunch automated ads powered the campaign with almost 2000 personalized ads, so the offer was always relevant and up to date.
FEEDB<CK produced social ads in an automated way from data, allowing them to create personalized messages in real-time for different audiences and contexts in a much more scalable way using dynamic video and templated image formats.
👉 Next Steps
Online media isn’t about buying advertising space. It's about getting the user's attention.
Dare to differentiate from your competition with stunning dynamic content? How about exceeding your own goals while you're at it?
Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.