Hunch Voice: Heroes | Genero's recipes for Growth

Hunch Voice: This time from Hunch

Previously, we’ve talked about the role of localization in your paid social campaigns, how it helps in delivering engaging and personalized ads that drive better results and lower costs, presented some localized ad plays, and real-life examples, but never had someone from the other side to deliver those experiences from their viewpoint.

Welcome to the Hunch Voice Heroes with Ema Moljevic, our Growth Marketing Manager, where we bring you the heroes of our being - our partners. This time on the Hunch Voice Heroes we had a very special guest, Heiman Safeen, Senior Growth Marketer at Genero, our awesome partners from Helsinki, Finland, talk about their localized experiences with Hunch.

Questions answered:

  • What challenges were Genero facing and what motivated them to solve them?
  • What did Genero's problem approach look like before using the new approach with Hunch?
  • How did the partnership impact Genero's marketing strategy?
  • How does Genero use Hunch’s product, and what do they think of the process?
  • What have they learned from using localization?

Genero are a full-service Nordic growth marketing powerhouse, whose aim is to help their customer companies grow and achieve better results, focusing on measurable digital marketing.

They work with Ruokaboksi, a Finnish meal kit service which delivers recipes and ingredients to their clients. Noticing a rising interest in meal kit services and new consumer trends, Ruokaboksi was one of the first services to emerge on the Finnish meal kit market, and now keep their ground strong. Ruokaboksi needed well-defined growth strategies, resource allocations, as well as optimization of media and digital marketing strategies and channels.

With the help of Hunch’s personalized creatives based on location, Genero managed to push Ruokaboksi a step further on their journey into becoming the leading service in the Finnish meal kit league.

Let’s hear out Heiman on how Genero tackled rising costs and workload issues with the help of Hunch.

For better understanding, take a look at the presentation slides.

Genero's results, so far:

  • 4 campaigns (lead and purchase)
  • More than 400 ad sets
  • More than 1500 Facebook ads
  • CPL drop by 82.4%
  • CAC drop by 62%

What stops you from localizing your ads?

See how others managed to exceed their goals and leverage the Hunch platform to their advantage. Dare to be next?

Ever wondered how to create thousands of ads, for hundreds of products and hundreds of different locations, all in a fraction of time and without spending a fortune?

Performance marketers already know that local advertising on Social works better than global campaigns.

With localization, advertisers can deliver engaging and personalized ads that result in better engagement, lower CPM and CPC.


👉 Next Steps

Want to put your localization on auto-pilot? How about exceeding your own goals while you're at it?

Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.