Hunch Voice: Playbook | How to beat ad fatigue with 4 thumb-stopping DPA template ideas
Hunch Voice: This time from Hunch
This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we’re sharing 4 ideas for DPA templates you can create with the Hunch Creative Studio, to engage your audience while staying on-brand.
As an advertiser, all that you have been working on comes down to an approximately 4-second judge from your audience. You’re left with just a few seconds to communicate the right message.
In-context ads increase purchase intent by 14%. The same goes for how you are going to communicate the message: the more personalized the ad is, the better it will resonate with your target audience.
For better understanding, take a look at the presentation slides.
4 DPA template ideas
With thousands of products to think about the best you can do is to use dynamic product templates based on different motivators, or different messages for your audience, and automate the process of creative production.
Let me show you 4 thumb-stopping DPA template ideas to beat ad fatigue that you yourself can easily make in the Hunch Creative Studio.
- Price-based templates
- Time-based templates
- Category-based templates
- Review-based templates
And how does Hunch make it all work?
When you upload your data feed on the platform, Hunch’s feed management will map your feed to the required fields. You can also assign your own attributes.
Hunch maps the information by matching the IDs of the product and the data you provide: price, offer, review, etc. So, once you add the information you need in the product feed and upload it on the Hunch platform it’s all set to generate thousands of variations of the same template.
Most of the time you’ll create more than one template, so to make the process as smooth as possible, you’ll need the right creative management platform that will help you generate thousands of ads with different templates. By using Hunch you’re automating the whole process: the Hunch Creative Studio allows for creating the templates you need, and the platform is there to set the campaign and launch it.
👉 Next Steps
Creative automation is the engine behind any creative customization at scale. Using this technology, you will successfully combat the challenges of creating highly personalized ads at a massive scale and keeping on-brand creatives through omnichannel campaigns.
Unlock the great potential of creative automation and enhance your creative process!
Interested in learning how Hunch helps you to do so? Book a demo and see us in action!