Hunch Voice: Playbook | How to deliver localized experiences with 4 Retail Power Plays
Hunch Voice: This time from Hunch
This time on the Hunch Voice with Ema Moljevic, our Growth Marketing Manager, we spoke up about the role of localization on paid social and presented 4 powerful plays we’ve made for advertisers seeking to deliver engaging and personalized ads that drive better results and lower costs.
- Why is localization important?
- What can you localize?
- Why and how to use the 4 Retail Power Plays for your localized campaigns?
By the end of this video, you’ll get to know what digital elements can be localized, how to promote product delivery with localized targeted creative, how to promote store locations and products with advanced formats, seasonal collections using weather and location data, and create and use story dynamic video templates for localized targeting.
For better understanding, take a look at the presentation slides.
Play #1: Promote product delivery using localized targeted creatives
If you’re targeting a particular neighborhood or city or state, find out what makes people tick - a phrase, a local saying, prominent places, or even the skyline.
Try Local Asset Customization and create a single template to deliver hundreds of location personalized ads. Control locations, budgets, and campaigns through centralized sheets.
By using personalized, targeted creatives you can expect reduced CPM, production costs and time to launch, as well as higher engagement.
Play #2: Promote store locations and products with advanced formats
How can you use “Localism” to influence your ad localization?
Use advanced formats for these ads. Instead of using a simple creative to engage users, include similar products they might be interested in, the exact location, map, and direction.
Engage users to visit the closest store near them with Local Asset Customization.
Play #3: Promote seasonal collections using weather and location data
Engaging users through personalization isn’t something that comes easy. Weather-based campaigns capitalize on “we know how you feel” feeling.
Product sets are mapped to weather data, and so is the copy. Location data combined with weather forecast is updated hourly and delivers the right message at the right time.
The impact? Higher CTR, increased conversions, lower CPA.
Play #4: Story dynamic videos for localized targeting
Videos are far more immersive and engaging than text-only or image-based ads. Dynamic video templates allow us to run multiple copy and image variants across a number of locations and languages.
However, localizing video creatives, is not an easy task. Imagine asking your designers and copywriters to keep tweaking the frames so the algorithm doesn’t stop showing your ad due to ad fatigue.
Instead, using dynamic video templates allows you to run multiple ad variants with different copy and images across hundreds of locations in local languages.
What stops you from localizing your ads?
Automated ad localization is the key to winning over customers and hitting performance goals. Brands that will win on digital are using data to drive their decisions and creatives to unlock new ways to engage with their audience.
Customers expect local ads, and you should deliver them.
👉 Next Steps
Want to put your localization on auto-pilot? How about exceeding your own goals while you're at it?
Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.