Hunch Voice: Playbook | How to play on betting and gambling ads on Facebook

Hunch Voice: This time from Hunch

This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we spoke up about how to play on betting and gambling ads on Facebook and make the best out of them in your Paid Social efforts.

Betting companies focus on Facebook ads for betting, but they soon clutter their workflow. Moreover, they often end up using generic campaigns and standard Facebook dynamic ads that bring little to no engagement. That’s because betting comes with highly dynamic data. Be it odds, changes in games, players, or teams, it’s almost impossible to keep track and pace with the production of required assets.

Also, match promotions change on an hourly basis and numerous legal and licensing issues can slow you down.

You can easily overcome these problems with workflow automation. It effectively allows you to create multiple campaigns with relevant offers in seconds.

For better understanding, take a look at the presentation slides.

Most betting ads on Facebook fail and here’s why

There are two main challenges of Facebook gambling ads:

  • Complying with all licenses and laws of Facebook or the countries you advertise in
  • The dynamic nature of the betting industry forces you to change your campaigns several times per day, which results in generic and outdated ads
Thankfully, Facebook’s stance regarding legal issues and advertising online gambling services is more flexible nowadays. Now, gambling ads on Facebook are allowed in countries where online gambling is legal.

2022 marks a turning point for betting and casino advertisement on Paid Social

Millions of ads are launched on Facebook every month. Well-structured campaign workflow automation gives you a chance to stand out.

Utilizing 1st and 3rd party data you can make engaging, and personalized creatives that resonate with your audience. That means that you will be able to advertise thousands of different matches and games each day.

The betting campaign workflow automation system is focused on automating promotions for betting matches in real-time, while dynamic creative for casino ads is based on automating promotions for individual casino games, such as poker or roulette. Both have multiple benefits to their solution.

In essence, when you take a look at it, workflow automation is nothing more than ensuring you promote all of your matches to your entire audience at the right time, and at scale.

Is there anything more powerful than that?


👉 Next Steps

Online media isn’t about buying advertising space. It's about getting the user's attention.
Dare to differentiate from your competition with stunning dynamic content? How about exceeding your own goals while you're at it?

Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.