Hunch Voice: Playbook | How to promote betting and casino games through Paid Social

Hunch Voice: This time from Hunch

This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we’ll show you our favorite picks of betting and gambling advertisements, as well as how to set up Feeds and Pixels for betting and gambling ads.

Last time, we talked about how to play on betting and gambling ads on Facebook and make the best out of them in your Paid Social efforts, discussed Facebook’s stances on betting and gambling policies, and gave you a few tips&tricks on how to leverage dynamic creative for maximum performance and optimal workflow automation.

Today, we’ll be going through the cases of some of our awesome clients in the online betting and gambling industry, to show you how’s it done in practice. But first, let’s see how to set up Feeds and Pixels for betting and gambling ads.

For better understanding, take a look at the presentation slides.

Facebook Pixel events for betting and gambling ads

To create an effective marketing performance channel for betting and gambling, you need to adjust the tracking that Facebook uses in its algorithm. So, make sure to set up all the pixel details.

Static assets such as logos, images and other info are incorporated into your feed. Hunch can then automate your workflow, create dynamic product templates and make 1000+ contextual and engaging ads.

In short, you can automate the delivery of campaigns each day, for multiple markets, by using just one performance marketing specialist.

The ace of spades of the game

And finally, here are our top 2 picks from the online betting and gambling industry, in action:

  • Mozzart Bet - Turning Social from brand awareness into a performance channel
  • Europebet - Clever automation + feed management

👉 Next Steps

Online media isn’t about buying advertising space. It's about getting the user's attention.
Dare to differentiate from your competition with stunning dynamic content? How about exceeding your own goals while you're at it?

Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.