Hunch Voice: Playbook | What’s the best way to deliver tons of relevant creatives?
Hunch Voice: This time from Hunch
This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we spoke up about the benefits of delivering tons of relevant creative with the help of a creative management platform.
Consumers want (and expect) personalized ads. But in the wake of numerous privacy updates and the absence of cold hard data, finding what gets more clicks means not only do you have to produce great creatives but you also need a ton of them so you can rapidly test them on your audience.
Luckily, there’s creative automation. Creative automation is the process of automating parts of the production of creative assets. And a platform that lets you do it with ease is termed a creative management platform (CMP).
For better understanding, take a look at the presentation slides.
What is a creative management platform (CMP)?
A creative management platform is a cloud-based software tool that allows performance marketers to create, distribute and measure the performance of their digital ad campaigns.
Think of it like a mini production agency that does all the work for you - creating thousands of ads, launching them, and offering insights into which ads are performing best and which you should pull the plug on.
The benefits of using a CMP
Aside from the obvious time and resources you can save with a CMP, here’s why you should think about investing in one:
- Reduced time to launch
- Creativity at scale
- Making changes is hassle-free
- Analytics is no longer a mystery
- Personalizing at scale without losing brand consistency
👉 Next Steps
Creative automation is the engine behind any creative customization at scale. Using this technology, you will successfully combat the challenges of creating highly personalized ads at a massive scale and keeping on-brand creatives through omnichannel campaigns.
Unlock the great potential of creative automation and enhance your creative process!
Interested in learning how Hunch helps you to do so? Book a demo and see us in action!